“The Freelance Manifesto” by Joey Korenman – A Roadmap to Freelance Success

Freelancing can often feel like an overwhelming journey. The uncertainty of finding clients, managing finances, and navigating the intricacies of running your own business is a common struggle for those venturing into the world of independent work. Joey Korenman’s book, The Freelance Manifesto: A Field Guide for the Modern Motion Designer, serves as a lifeline for creatives looking to build a thriving freelance career.

While the book is specifically written for motion designers, the principles Korenman shares apply to freelancers across all creative fields. From marketing yourself to developing client relationships and handling project management, The Freelance Manifesto provides valuable, actionable insights for anyone looking to transition from traditional employment to a successful freelance career.

What Makes The Freelance Manifesto Stand Out?

Korenman’s book stands out because it doesn’t just talk about freelancing in theory; it gives you a step-by-step roadmap to building a sustainable business. Having walked the path himself, Korenman understands the struggles of freelancers and offers a no-nonsense guide that balances both the practical and psychological aspects of freelancing.

The book is written with the understanding that many creatives excel at their craft but may not necessarily know how to run a business. Korenman emphasizes the importance of selling your skills and consistently marketing yourself to build a pipeline of work. He demystifies the often intimidating world of client acquisition and gives readers a practical approach to finding and landing clients.

Key Takeaways from The Freelance Manifesto

1. Get Comfortable with Selling Yourself
One of the most important lessons from the book is learning how to sell your services. Korenman acknowledges that creatives are often uncomfortable with self-promotion, but he offers techniques that make marketing feel more natural. He stresses the importance of putting yourself out there and consistently showcasing your work to potential clients.

Korenman introduces the concept of “client avatars,” where freelancers can visualize their ideal client, narrowing their focus to individuals or businesses most likely to need their services. By knowing your audience, you can craft pitches and portfolios that speak directly to their needs, making it easier to land gigs.

2. Build a Client Pipeline
One of the most daunting aspects of freelancing is the fear of dry spells where work dries up. Korenman provides a clear strategy for building and maintaining a client pipeline. He advocates reaching out to potential clients regularly, not just when you’re in need of work. This proactive approach ensures that you always have a few leads in the works, creating a sense of security and stability.

He also introduces a unique strategy called the “cold email hustle,” where freelancers systematically reach out to potential clients through email. He provides templates and techniques for crafting compelling emails that don’t come across as spammy but rather highlight the value you can bring to the client.

3. Mastering Client Communication
Freelancers often struggle with setting boundaries or communicating effectively with clients. Korenman emphasizes the importance of clear and concise communication. He advises freelancers to maintain control of the project from the start by clearly defining the scope, deadlines, and expectations with clients.

By setting the tone early on, freelancers can avoid scope creep and miscommunications that lead to dissatisfaction or unpaid work. Korenman’s tips on managing client relationships help to ensure that both parties are on the same page throughout the project.

4. Delivering Professionalism at Every Step
In The Freelance Manifesto, Korenman stresses that professionalism goes beyond just the work you deliver. It encompasses how you handle contracts, deadlines, feedback, and invoicing. Freelancers need to set themselves apart by being more than just good at their craft; they need to run their business with the efficiency of a larger agency. This involves maintaining a consistent workflow, keeping clients updated on progress, and delivering high-quality results on time.

5. Freelancing is a Long Game
Korenman reiterates that success doesn’t happen overnight. Freelancing is a marathon, not a sprint, and requires dedication, persistence, and constant self-improvement. He encourages freelancers to learn from their mistakes, refine their approach, and continuously improve their craft and client interactions.

Why You Should Read The Freelance Manifesto

The Freelance Manifesto is an essential read for any creative looking to break into freelancing or take their freelance career to the next level. The book is not only filled with practical tips but also offers a mindset shift that empowers readers to embrace the entrepreneurial aspect of freelancing.

Korenman’s easy-to-follow strategies help freelancers remove the mystery around finding clients and growing their business. Whether you’re just starting out or have been freelancing for years, this book offers valuable insights into building a sustainable, fulfilling freelance career.

Reading The Freelance Manifesto is like having a mentor in your corner, guiding you through the ups and downs of freelancing, and helping you turn your creative skills into a successful business. If you’re ready to take control of your freelance career and start landing better clients, this book is a must-read.